Cape Town Amsterdam Everywhere
Human thinking.
Strengthened
by technology.
Digital, data and AI shaped by people who bring curiosity, context and critical thinking to their work.
About us
We are the agency that said “There has to be a better way.”
Freerange Creatives is a digital, data and AI agency built to work without borders. Founded in 2016 and operating between Cape Town and Amsterdam, we work with brands, businesses and organisations across the globe.
We were never interested in becoming a traditional agency. Remote by design, curious by nature and guided by trust, we bring together analysts, strategists, creatives, AI artists, developers and media planners from different backgrounds, disciplines and parts of the world.
At Freerange, creativity is not treated as a department or job title. It exists in strategy, analysis, technology, problem-solving, and in the questions people choose to ask.
Our Services
What we do, and how we can help you.
Audits and reporting.
From understanding what happened to uncovering why it happened and what should happen next.
Independent audits that turn reporting into something genuinely useful and actionable to improve results.
Digital, data and AI transformation.
Most organisations know they need to evolve. Far fewer know where to begin.
We identify the capability, process and data gaps that hold businesses back, then help build practical solutions that teams can sustain long after implementation.
Effectiveness measurement.
Measurement that goes beyond surface-level metrics.
We connect data across SEO, paid media, CRM, content, social and behavioural signals to uncover the deeper insights, patterns, tensions and opportunities that traditional reporting often misses.
Marketing science and advanced data science.
Advanced analytics, modelling and machine learning designed to improve decision-making, customer understanding and marketing effectiveness.
Where appropriate, we build adaptive systems that evolve with changing behaviours and reduce the need for constant manual optimisation.
Data planning and strategy.
Data-informed communication planning, persona development, customer journey mapping and CRM strategy designed around real human behaviour rather than assumptions.
Training and learning.
AI, analytics and digital marketing workshops ranging from executive-level strategy sessions to hands-on operational training.
Practical knowledge people can apply immediately, not theory that disappears after the workshop ends.
Selected work
Work that speaks for itself.
New Zealand Government
Helping businesses navigate AI responsibly
Freerange Creatives contributed towards AI-focused educational content for New Zealand's Ministry of Business, Innovation & Employment helping make emerging technologies more understandable, practical and accessible for businesses navigating rapid change.
Kozani
AI support designed for underserved communities
We developed Kozani, an ethical AI-powered maternal health companion created to support women during pregnancy and early motherhood in low-resource environments. Built to work on entry-level smartphones with minimal data requirements, Kozani combines accessible technology with a deeply human approach to care.
Rediscover Dairy
Data-led cultural storytelling and paid media strategy
We helped reposition Rediscover Dairy by combining search behaviour, cultural insight and a differentiated paid media content strategy to grow authority in South Africa around traditional dairy products like amasi and other locally relevant conversations often overlooked by mainstream brands.
CVH Spirits
Corporate website development
We designed and developed the corporate digital presence for CVH Spirits, creating a platform that better reflected the scale, structure, and premium positioning of the business.
Heineken Beverages South Africa
Dashboards, audits, reporting, and AI
We support various digital and data initiatives including audits, dashboarding, e-commerce analysis, and AI-projects across several beverage brands and business units
Holocaust Education
Holistic effectiveness measurement
We developed an effectiveness framework for educational content created for the Claims Conference that moved beyond reach and impressions, focusing instead on attention, engagement quality and meaningful learning outcomes.
Clients
Trusted by.
Recognition
Memberships and affiliations
From the blog
Perspective, earned.
How AI’s rewiring brand-agency relationships
AI is reshaping the value exchange between agencies and clients. As execution becomes commodified, the strongest future partnerships will be more strategic, more open and more intellectually demanding.
16 April 2026
Spotlight: An illusion of progress
South Africa’s ad industry celebrates female representation every August, but women still hold just 24% of ownership stakes. A look at why visible diversity is not the same as power.
28 August 2025
Why everything you’ve ever learnt about AI can be thrown in the dumpster - If you’re thinking about the Global South
While the Global North debates bias and copyright, the Global South is waiting six to ten hours for a doctor and sitting in classrooms with no electricity. AI built for these realities is a different conversation entirely.
30 April 2025
Frequently asked
Questions we get asked a lot.
Get in touch
Something on your mind? Let's talk.
Tell us what you're working on. We'll give you an honest read on whether and how we can help.